Our Approach

We operate on the premise that all safety incidents are preventable and that the development of a safe culture where every person gets home safely every day is achievable with the right practices, environment, people and leadership.

Our approach focuses on driving personal responsibility and accountability for safety behaviour and results. We move beyond the ‘how’ and address the ‘why’—our internal attitudes, values and beliefs that motivate us to make safe choices.

We help workers to understand how their brains' process risk, and how their attitudes drive the results they achieve in life. In doing so, we encourage individuals to use their most importance piece of PPE—their brain—to help keep them safe for the people and things they care about most.

We challenge individuals to think differently about safety. We empower them to value and prioritise safety, and challenge unhelpful safety attitudes—not only in themselves, but in others. Only then is safety seen as an investment for everyone’s benefit, at work and at home, rather than a cost.

How can Sentis help you to drive a positive safety culture?

Sentis training provides the entire workforce with the same 'apprenticeship' in the brain, creating a common language. Individuals use the same words, regardless of education or experience, to understand key safety concepts. A culture unique to the business is created via this shared communication.
Sentis makes safety interesting as well as important by genuinely empowering individuals to understand the difference between safety as a cost and a currency. Participants are actively and directly encouraged to take accountability for their safety choices, including the consequences of unsafe choices.
Active caring is promoted within teams and by leaders. Active care puts a high value on safety and builds this value into everyday practices. Individual workers are empowered to raise issues publicly in meetings or training sessions, or privately with others, particularly those in leadership.
A true marker of safety excellence is a worker who applies their knowledge and skills at home. Sentis concepts are transferable to life outside of work, providing individuals with skills that can be used at home. It's one of the key reasons our concepts are so widely accepted by the workforce. Additionally, workers are better equipped to deal with stress at home, improving their focus and safety in the workplace.
We know how crucial effective safety leadership is for improving safety culture maturity. We engage with leaders at each stage of the process to assist them to reflect on their safety leadership capabilities, create an action plan for improvement and build the skills required to lead a positive safety culture.


To ensure the best outcome for your business, we apply a psychologically-based process designed to create genuine and sustainable change in safety culture and performance. We don't just deliver training. We work with you to help uncover what's working and what's not, and implement a safety culture change program that ensures new ways of thinking and behaving are embedded for the long term.

See what's involved: The Sentis Way  

Safety Culture Model


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Client Story